During the campaign, there was a 17% boost in MAUs, 11% uplift in time spent listening via the iHeartRadio app, and a 37% click-through rate (CTR) for clues delivered in the News Feed via Braze. radio stations and other stations from a wide variety of other media. iHeartRadio is easy to use and best of all, its still FREE. The contest saw strong engagement, not only within the app but with people running all around Sydney for clues. With the big music library, including over 400,000 artists, 15 million songs as well as 20 genre stations, iHeartRadio is the national umbrella brand for iHeartMedia's radio network, which features over 850 local iHeartMedia U.S. Stream unlimited music, thousands of radio stations and podcasts all in one app. “Braze allows us to effortlessly plan and schedule a large volume of campaigns with the flexibility to evolve and optimize each campaign to align with On Air activity.” iHeartRadio Australia’s Results: High Engagement and a Boost in Monthly Active Users “Braze is an integral tool in growing our audience on iHeartRadio and deepening audience engagement with our radio station brands,” said Josh Jones, Customer Loyalty and Insights Manager at iHeartRadio Australia. iHeartRadio also used eDM and push notifications to drive overall campaign awareness. This triggered an eDM or News Feed Card sent with a clue.

Once there, the promotional team scanned the user’s unique code found within the app. Jack Harris has been on the air for more than half a century, but says he was let go by iHeart Radio Wednesday without warning. Heart FM is a radio station with an adult contemporary format designed to appeal to families of the Western Cape of South Africa. Listeners were asked to show up at specific locations around Sydney in order to get exclusive clues.

Students and teachers to explore the thinking processes used in order to formulate answers to higher-order thinking questions.Taking it one step further, the iHeartRadio team extended the scope of the contest to create a truly special consumer experience.

I heart radio station